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    <loc>https://zacfratkin.com/blog</loc>
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    <lastmod>2025-06-07</lastmod>
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  <url>
    <loc>https://zacfratkin.com/blog/why-i-pursued-the-scrum-master-certification-as-a-crocio-and-what-i-learned</loc>
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    <lastmod>2025-06-07</lastmod>
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      <image:title>Blog - Why I Pursued the Scrum Master Certification as a CRO/CIO (And What I Learned) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://zacfratkin.com/blog/when-cx-becomes-the-strategy-how-we-stopped-treating-customer-experience-as-a-department</loc>
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    <lastmod>2025-05-26</lastmod>
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      <image:title>Blog - When CX Becomes the Strategy: How We Stopped Treating Customer Experience as a Department - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://zacfratkin.com/blog/maximizing-cost-savings-why-choosing-used-gaylord-totes-makes-financial-sense</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
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      <image:title>Blog - Maximizing Cost Savings: Why Choosing Used Gaylord Totes Makes Financial Sense - Make it stand out</image:title>
      <image:caption>Stacks of used gaylord totes ready for sale. Photo by Zac Fratkin.</image:caption>
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  <url>
    <loc>https://zacfratkin.com/blog/sustainable-packaging-solutions-how-reusing-shipping-boxes-can-benefit-your-business-and-the-environment</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
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      <image:title>Blog - Sustainable Packaging Solutions: How Reusing Shipping Boxes Can Benefit Your Business and the Environment - Make it stand out</image:title>
      <image:caption>Zac Fratkin inspecting and sorting shipping boxes for food grade reuse, 2011. Photo by Zac Fratkin.</image:caption>
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  <url>
    <loc>https://zacfratkin.com/blog/dont-shy-away-from-annual-performance-reviews</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
    <image:image>
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      <image:title>Blog - Don’t Shy Away From Annual Performance Reviews - Make it stand out</image:title>
      <image:caption>Photo by Amy Hirschi</image:caption>
    </image:image>
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  <url>
    <loc>https://zacfratkin.com/meet-the-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
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      <image:title>Meet The Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586750762400-N41F619231G8EX8CPSA2/Alex.jpg</image:loc>
      <image:title>Meet The Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586750541643-75IW1Z9TRMR5J8OGBRWC/Henry.jpg</image:loc>
      <image:title>Meet The Team</image:title>
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  <url>
    <loc>https://zacfratkin.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2022-11-16</lastmod>
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      <image:title>Home - Leadership in Action</image:title>
      <image:caption>Zac Fratkin is a proven, passionate, and relentless business leader with extensive experience in leadership, management, and accountability. Fratkin is Chief Revenue &amp; Information Officer (CRO/CIO) of UsedCardboardBoxes and UCBZeroWaste. As a leader, Fratkin strives to align all aspects of business with equitable growth: customer, company, and employee alike. Draws the best out of others through an internal fire for excellence and accountability to build productive teams where diversity of skills is promoted harmoniously. Fratkin’s mission is to expand his diversity of skills, experience, scope of work, influence and gain worldly perspective of business and people management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1587008874339-MN4Z25BM970KYV3HYZA1/FratkinFamily2.JPG</image:loc>
      <image:title>Home - There is no “I” in Team</image:title>
      <image:caption>Cliché, yes. But Fratkin truly wouldn’t be where he is without his home team. They’re the reason he gets out of bed each morning, the ones who drive him to be a better version of himself each waking moment, and the ones who make sure he doesn’t forget to laugh.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Fratkin maintains the belief that basic human needs come first in the success of any individual. Basic psychology teaches us that there are certain levels of needs that require attention before being able to identify and resolve other levels of needs. First and foremost on that list is physiological needs - which includes hunger. Once attended to, there is more opportunity for mental, emotional, and physical development of an individual. Therefore, Feeding America has become one of Fratkin’s passions in his community. Because we all do better when we all do better.</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Growing up, Fratkin took after his favorite uncle with the same matter-of-fact way of thinking and speaking, their shared love of strategy games, and dry sense of humor. His uncle became one of the most influential people in Fratkin’s life, even being the officiant in his wedding. One of the ways Fratkin shows appreciation for his uncle (a member of the LGBTQ+ community) is by advocating for equal rights for all. Fratkin believes love is love, and should be fair for all, making HRC one of the organizations he is a member of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1587015709168-IS130JXQK0I5GTQHAILR/UnionOfConcernedScientistsLogo.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Having a degree in Chemistry, the standards, integrity, and ethics of the scientific method were indoctrinated in Fratkin during his college years. He has since then upheld those same moral compasses by participating in the continuous quest for truth and reason. The Union of Concerned Scientists does exactly this, through putting rigorous, independent science to work to solve our planet's most pressing problems such as climate change, viral pandemics (ex. COVID-19), fighting misinformation and defending science; making this a cause near and dear to Fratkin’s heart.</image:caption>
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  </url>
  <url>
    <loc>https://zacfratkin.com/endorsements</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
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      <image:title>Endorsements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586729518668-78G1W2JFMNIRWUV161AZ/IMG_6394.jpg</image:loc>
      <image:title>Endorsements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586828514523-T056N89FS032H2BRFKLK/IMG_6438.jpg</image:loc>
      <image:title>Endorsements</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586828958509-81JK66PI9Y67X9ENP4OG/IMG_6420.jpg</image:loc>
      <image:title>Endorsements</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586829162180-JM8P0QI04BUMILVHJEYO/IMG_6456.jpg</image:loc>
      <image:title>Endorsements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586828336269-HTLIDEH0LF498ZLGDFQQ/IMG_6393.jpg</image:loc>
      <image:title>Endorsements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586828566414-MY8WH9YQRHAUY2NF2E8P/IMG_6374.jpg</image:loc>
      <image:title>Endorsements</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586828795210-L922HEEQYE4HE7UZQHRE/IMG_6444.jpg</image:loc>
      <image:title>Endorsements</image:title>
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  </url>
  <url>
    <loc>https://zacfratkin.com/about-zac</loc>
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    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586748443636-UCG3G09O95Z7UAK62A4X/Zac_Headshot.jpg</image:loc>
      <image:title>About Zac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586975885319-0A760LYONG9NNB64GFSV/ZF_CoreValuesBadge.png</image:loc>
      <image:title>About Zac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586975065796-1FU2QG6AJT9BBPDRV5KF/ZF_StaffDevelopmentBadge.png</image:loc>
      <image:title>About Zac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586975049869-BUL53H54SLQ8SIORU9EP/ZF_LeadershipBadge.png</image:loc>
      <image:title>About Zac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586975092772-HGZUUTFTZIFJFCX6L4QQ/ZF_AccountabilityBadge.png</image:loc>
      <image:title>About Zac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8a40165d7e1d42accdaa5a/1586922289040-BYGTO4R5Z8FIFPYXPGR5/TowsonCampus.jpg</image:loc>
      <image:title>About Zac - Education</image:title>
      <image:caption>Bachelor of Science - Chemistry Towson University - Towson, MD Associate of Arts Degree - Business Admin / Accounting  HCC - Columbia, MD Certification - Lean SixSigma Black Belt (LSSBB) Certification - Visual Communications (Graphic Design)</image:caption>
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  </url>
  <url>
    <loc>https://zacfratkin.com/contact</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-01-04</lastmod>
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  <url>
    <loc>https://zacfratkin.com/links</loc>
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    <lastmod>2022-03-05</lastmod>
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      <image:title>Links - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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