About Zac

From forensic chemistry student to sustainability warrior

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Plan A

In 2010 I was finishing the last semester of a chemistry degree at Towson University and applying for jobs as a forensic trace analyst. That was the plan. Then the economy fell apart, nobody was hiring, and my student loans were coming due whether I found work or not.

It wasn't my first plan, either. As a teenager I spent about four years in a Pizza Hut kitchen, working my way from cook to running the restaurant, thanks to a few good managers who took the time to teach me. Later I worked in banking and studied accounting on the way to becoming a CPA, before chemistry pulled me in a different direction.

The short-term gig

A friend introduced me to the CEO of UsedCardboardBoxes. The company was based in Los Angeles and had just opened its first warehouse outside Baltimore, and they were scrambling to get it under control. The business model was simple: pay companies more than recycling rates for their used boxes, sell them for less than new ones, cut down fewer trees, create jobs here in the US, and run it efficiently enough to turn a profit.

I knew nothing about manufacturing or packaging, but I was hungry and eager to prove myself. I started as employee number five, a production associate sorting and stacking thousands of boxes a day by hand. It was supposed to be a short-term gig.

The backlog

In my first few weeks the warehouse was buried. About two dozen trailers were waiting to be unloaded, we could empty about one a shift, and more kept pulling in. Nobody had asked me to fix it, so I made a plan anyway: who worked when, how trucks were scheduled at the dock, how the floor was laid out, and how a box moved from the trailer to a customer's order. We cleared it in about two and a half weeks.

The CEO asked me to stay. Within about three months I'd gone from production associate to forklift operator, shift leader and then plant manager.

Sixteen years, nine roles

What followed was sixteen years of learning every job in the company, usually by doing it first. I sold some of our biggest accounts from the plant before I ever had a sales title, growing one from two truckloads a month to as many as two a day. I earned a DOT license and drove a 26-foot truck myself to make a small account work. I opened new sites and helped take the company national, moved to Los Angeles to build out revenue operations and customer experience, and settled in San Diego, where I became VP of Revenue Operations and then Chief Revenue Officer and Chief Information Officer.

As CRO and CIO I ran revenue and the technology behind it as one job. We rebuilt the sales team, built a customer experience team that kept NPS at 80 for nine years, and doubled revenue in my last four and a half years with no outside capital. The part I'm proudest of is the people. Every director in my org came up from within. I maintain to this day that the best opportunities should be reserved for those that have earned it and are ready for it.

Stepping away

In September 2026, after sixteen years, I left UCB. I'm proud of what we built and grateful to the people who built it with me.

I took a month with my family, then did what I always do and started building. I set up AI agents that watch an industry and send me cited summaries. I'm building tools for my wife Alex's calligraphy business. And I audited my own career, every role and every promotion, to find where I did my best work and where I had the most fun doing it.

The answer kept coming back the same. I love taking operations of almost any kind, from sales and fulfillment to product and HR, and turning them into systems that run on their own. Find the friction, fix it, write it down, and stay with it until people use it.

What's next

I want to keep doing that for a team with a mission worth the work, values people live by, and a strategy everyone can repeat. If that sounds like your team, I'd like to hear from you.

Core Values

Fratkin’s fundamental beliefs. These guiding principles dictate his behavior and guide him to make the decisions that he does.

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Trust

Everything starts and ends with trust, it is the foundation on which all things stand. With trust, the world is a place of infinite possibilities. Without trust, nothing is possible.


Accountability

Do what you are supposed to be doing, when you are supposed to be doing it, or communicate otherwise. Keeping your commitments and updating expectations as they may change allows for everyone involved to continue down the same path together in a changing world.


People First

All decisions are made with a people first mentality. Life is about relationships with other fellow human beings riding on this rock around the sun together in harmony. All decisions made affect one another in some capacity, so considering how all decisions affect people should be the compass which guides all decision making.


Innovation

The only constant in life is change, be a part of shaping that change for the better. Ms. Frizzle said it best, “Take Chances, Make Mistakes, Get Messy!”

Top Skills

 
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Leadership

Established clear visions for companies, divisions, departments and individuals. Lead by example, learning all jobs of the company across all disciplines to best relate to the employees and the challenges they face. Leadership style is to lead from behind, pushing everyone up together, rather than from the front pulling everyone along. Developed a structured meeting agenda and policies utilized company-wide to reduce the number of unnecessary meetings, decrease stress, and increase effectiveness.

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Staff Development

Opened 6 regional offices from the ground up. Conducted hundreds of interviews across many disciplines from Sales and Operations, to Human Resources, Finance and IT. Administered regular continuous training courses to elevate existing employees to new heights and capabilities. Set consistent scheduled meetings with individuals to establish and progress their own career aspirations, making time to work on the people as well as the tasks they are responsible for.

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Accountability

Rolled out the Entrepreneurial Operating System (EOS) to establish an accountability system to gain traction on a daily basis against company goals. Created a clear company hierarchy with established roles to clarify accountability concerns of who is specifically responsible for what. Engineered a Standard Operating Procedure (SOP) database to document all company processes to allow management better resources for buy-in and enforcement.

 

Verbal Communication

Written Communication

Public Speaking

Detail Oriented

Engineering

Software

Project Management

Staff Management

User Interface & Experience

Simplifying The Complex

Efficiency Expertise

Resource Optimization

Project Management

Empathy

Mentorship

Entrepreneurialsm

 
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Education

Bachelor of Science - Chemistry

Towson University - Towson, MD

Associate of Arts Degree - Business Admin / Accounting 

HCC - Columbia, MD

Certification - Lean SixSigma Black Belt (LSSBB)

Certification - Scrum Master

Certification - Visual Communications (Graphic Design)

MYERS-BRIGGS TYPE

 

ENTJ - “The Decisive Strategist”

“People with ENTJ preferences usually take a broad, strategic view of the future. They like to organize people and resources efficiently to accomplish long-term goals—as a result, they tend to be comfortable leaders. Objective and critical in their decision-making, they can also be energetic and like to take an original approach to problems.”

Top 5 Gallup® Clifton Strengths

 

Analytical

“People exceptionally talented in the Analytical theme search for reasons and causes. They have the ability to think about all of the factors that might affect a situation.”

Restorative

“…adept at dealing with problems. They are good at figuring out what is wrong and resolving it.”

Achiever

“…work hard and possess a great deal of stamina. They take immense satisfaction in being busy and productive.”

Competition

“…measure their progress against the performance of others. They strive to win first place and revel in contests.”

Individualization

“…are intrigued with the unique qualities of each person. They have a gift for figuring out how different people can work together productively.”

Favorite Authors

 

Stephen Covey

7 Habits of Highly Effective People

The 8th Habit

The Leader in Me

 

Gino Wickman

Get a Grip: An Entrepreneurial Fable

Traction: Get a Grip on Your Business

Simon Sinek

Start with Why

Leaders Eat Last

The Infinite Game

 

Neil deGrasse Tyson

Astrophysics for People in a Hurry

Dale Carnegie

Art of Public Speaking

How to Win Friends and Influence People

The Quick and Easy Way to Effective Speaking

 

Cameron Harold

Meetings Suck

Double Double

Vivid Vision